Every engagement is bespoke, but the work maps to six disciplines. Choose one — or, more often, weave them together.
Executive-level counsel for CMOs and founders who need a defensible search strategy — not a to-do list. Roadmaps, prioritization, and the hard editorial calls that unlock real growth.
The discipline that replaces classical SEO for AI answers. We engineer the citations, entity signals, and content structure that ChatGPT, Claude, Gemini, and Perplexity trust and repeat.
A forensic look at how AI models currently describe (or ignore) your brand — with the specific interventions needed to change the answer before competitors do.
Crawl integrity, schema, Core Web Vitals, internal linking, and rendering — the invisible foundation that decides whether great content ever gets read by a machine.
Migrations, penalties, multi-region rollouts, YMYL verticals, and the projects other consultants quietly decline. This is where fifteen years of scars become your competitive advantage.
An ongoing senior partnership for leadership teams — monthly reviews, quarterly resets, and a direct line for the calls that shouldn't wait for a status meeting.
Direct line to Avi — no gatekeepers, no forms lost in a queue.