FAQ

Questions leadership teams ask first.

Short, direct answers to the questions I hear most on the first call. If yours isn't here, ask it directly — I answer every message personally.

Is this consulting or an agency?

Consulting. I am the operator on every engagement. When execution requires a bench, I bring in senior specialists I have worked with for years — but the strategy, the calls, and the accountability stay with me.

How is GEO different from what my SEO agency already does?

Most SEO agencies are still optimizing for a ranked list. GEO optimizes for a synthesized answer inside ChatGPT, Claude, Gemini, and Perplexity. The tactics overlap, but the target — and the measurement — are different disciplines.

What size of company do you typically work with?

Ambitious mid-market brands, category leaders, and funded scale-ups with real revenue on the line. If SEO is a rounding error in your P&L, I am probably not the right partner.

How long before we see results?

Diagnostic clarity in the first four weeks. Structural improvements in ninety days. Meaningful compounding traffic and citation gains typically inside two quarters — assuming the technical foundation is sound going in.

Do you work with regulated industries?

Yes — including finance, iGaming, and other YMYL verticals. Fifteen years of the practice has been inside sectors where the margin for error is small and the audit trail matters.

What does an engagement cost?

Retainers are scoped after a strategic call. Pricing reflects the seniority of the work and the size of the engagement — not hours on a timesheet. If it's a fit, you'll know within the first conversation.

Can you audit my site before we commit?

Yes. Send the URL through the form or straight to avi@imedia.us.com. If there is meaningful work to do, I will tell you. If there isn't, I will tell you that too.

Every conversation starts here.

Direct line to Avi — no gatekeepers, no forms lost in a queue.

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