Established practice · 15+ years

Where brands become the answer, not the ninth blue link.

I help ambitious brands architect the signals that Google, ChatGPT, Claude, Gemini and Perplexity actually cite — turning search visibility into a compounding growth asset instead of a monthly line item.

Signal architecture — brand as answer AV SIGNAL / GEO / AI
Monthly organic sessions engineered15M+
Verticals scaled to category leader7
Complicated SEO projects delivered120+
In the practice, before it had a name15Y
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The practice

Three disciplines. One growth engine.

SEO is no longer a channel — it is the operating system of your brand's discoverability. Here is how we build it.

01

SEO Strategy & Consulting

Executive-level counsel for CMOs and founders who need a defensible search strategy — not a to-do list. Roadmaps, prioritization, and the hard editorial calls that unlock real growth.

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02

GEO — Generative Engine Optimization

The discipline that replaces classical SEO for AI answers. We engineer the citations, entity signals, and content structure that ChatGPT, Claude, Gemini, and Perplexity trust and repeat.

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03

AI Visibility Audits

A forensic look at how AI models currently describe (or ignore) your brand — with the specific interventions needed to change the answer before competitors do.

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Why brands come here

You've outgrown the agency treadmill.

You have real revenue on the line, a leadership team that reads the reports, and a competitive set that is quietly eating your share of voice in AI answers. You don't need another dashboard. You need a strategist who has been inside the game long enough to see the next move.

  • — Fifteen years shaping visibility for regulated, high-CAC, trust-heavy verticals
  • — Direct operator — not a slide-deck consultant reselling junior labor
  • — Playbooks built for LLM citation, entity authority, and durable rankings
  • — Advisory retainers capped so every client gets senior attention
15M+
Monthly organic sessions engineered
7
Verticals scaled to category leader
120+
Complicated SEO projects delivered
15Y
In the practice, before it had a name
How we work

A method, not a menu.

  1. Discover

    Forensic audit of your current search & AI-answer footprint. Where you show up, where you should, and where competitors are stealing citations.

  2. Architect

    Entity map, topical authority plan, and technical foundation aligned to how ranking models and generative engines actually evaluate trust.

  3. Execute

    Content, structured data, digital PR, and on-page work delivered in shippable sprints — with your team or fully by mine.

  4. Compound

    Monthly signal reviews and quarterly strategy resets so the moat widens instead of eroding when the algorithm shifts.

Every conversation starts here.

Direct line to Avi — no gatekeepers, no forms lost in a queue.

Book a Strategic Growth Call