Short, decisive essays for leadership teams. No fluff, no jargon — the strategic implications of what's happening in search and AI, written for the people who have to act on them.
Every executive team I speak to in 2026 has felt the same jolt: their brand's traffic is soft, their rankings look fine, and yet ChatGPT and Perplexity keep recommending a competit…
Boards keep asking whether SEO is dead. It isn't. But the discipline has bifurcated — and treating the two halves as one is the most expensive mistake a growth team can make this y…
Direct line to Avi — no gatekeepers, no forms lost in a queue.